"Great teams get things done with Asana" campaign

The goal of Asana's January 2017 campaign was to drive awareness. This multi-million dollar brand advertising campaign featured customer stories about Lyft, Skillshare, and Girls on the Run, reinforcing the message that "Great teams get things done with Asana."

Digital ads ran across publications such as Vox, Mashable, the Verge, and the New York Times, as well as YouTube pre-roll. As the campaign's Creative Producer, I partnered closely with our agency to ensure that brand guidelines were applied consistently, assets were delivered on schedule, and the videos told a compelling and consistent story.