Realm Wildfire Recovery
LA Wildfire Recovery
I led brand, comms, and content strategy for Realm in response to the LA wildfires, ensuring the company’s offering met the urgent needs of impacted homeowners. With disaster-related scams on the rise, building trust was critical. We crafted a thoughtful approach that positioned Realm as a reliable resource—whether through free educational content or the company’s full-service offering. The strategy included developing a homeowner resource hub with actionable rebuilding guides, launching an acquisition-focused landing page, creating sales enablement materials, hosting an in-person event, sharing informative and engaging social posts, and driving media outreach. This resulted in national press coverage in Inc. Magazine and Entrepreneur, reinforcing the company’s credibility and expanding their reach.
