#withAsana Customer Videos

Asana created a series of eight videos highlighting the great work our customers were doing #withAsana. As the lead producer, I owned the end-to-end execution, collaborating closely with videographers and the customer marketing team to align on strategy, ensure project goals were met, and deliver on time and budget. I helped to guide narrative development, shaped b-roll and storytelling choices, and oversaw review cycles with stakeholders and customers to ensure a cohesive, high-impact series.